What I will do for Starbucks, in addition to giving them lots of my hard earned coin - is give them some kudos and props on their Tribute campaign. Dig it. (Also dig their new Tribute blend: both invigorating and yummy.) And what makes the campaign special, is its choice of word: Tribute.
It's a fantastic word. Clear. Definitive. Purposeful. Sure, saying thanks is fine. But the word Tribute - more so giving it - is much more better. It's different and unique, but with a been there/done that comfort; kinda like a great pair of slippers. But hey, why should Starbucks have all the glory and upside with the word Tribute. We can all use it. Pilfer away!
Seriously, think about who you should "Tribute" and then give them a Tribute. And this isn't just a business/customer/employer kinda thing. Nope. This is a give Tribute to anyone who has, is, or can make a difference in your life kinda thing. Here's an idea: let's take an hour out of this week to list all of those who we should pay "Tribute" to - and then do it. Pay them Tribute. And not by email, text, Twitter, Facebook or smoke signals. But in person, or the very least, by phone. You might even want to throw in a high five, or a hug, or a card, or a meal, or a big wet kiss. Your call.
Go on. Give it a go. See what happens.
My bet is, you'll rock their day.
Tributes Are Good.
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